The Right to Vote
BRAND IDENTITY
Overview
The Right to Vote is a visual identity created for a Maryville University exhibition commemorating the 60th anniversary of the Voting Rights Act. Inspired by protest graphics, urban graffiti, and scrapbook collage, the identity combines archival photography with bold typography and expressive graphic elements to connect the history of the Civil Rights Movement with the ongoing importance of civic engagement.
Challenge
Create a compelling visual identity for Maryville University's 60th Anniversary of the Voting Rights Act exhibition.
Project Type: Freelance
Moodboard
Design Process
Research played an important role in shaping the visual direction. Learning about the Voting Rights Act and the history of Black civil rights activism helped me identify themes of expression, resistance, and collective action. I translated these ideas into a visual language inspired by protest signage, graffiti, and layered scrapbook compositions, using archival photography and expressive graphic elements to give the identity a sense of urgency and movement.
Outcome
The final identity combines historic photography, oversized typography, speech bubbles, megaphones, and a vibrant reinterpretation of red, white, and blue to create an energetic, contemporary exhibition identity.
As my first freelance project, this work was especially meaningful to me as a Black woman. It gave me the opportunity to create something connected to my own history and reflect on the people who fought for voting rights. The project reinforced my interest in using design to communicate meaningful ideas and bring important stories to a wider audience.
